Amid global and racial pandemics, PR students are quickly becoming sharper, observing how corporations are taking care of their employees in tough times while standing for a cause beyond profits.
But it’s a two-way street. Corporations can learn plenty by listening to students. This is a generation that is self-learning and outspoken. We are not afraid to call you out.
In this article written for PR Daily, we explore how young consumers and employees are leading a revolution around equity and inclusion in the workplace.
Adriênne Bolden, M.S., is an adjunct professor in the department of communications and a program coordinator for the FIU Professional MBA Program at the College of Business. She was the inaugural 2019-2020 PRSSA vice president of diversity and inclusion and a two-year member of the PRSA D&I subcommittee. Follow her on Twitter @Leverage_Miami and connect with her on LinkedIn.
Haniya N. Shariff is the PRSSA 2020-2021 vice president of diversity and inclusion. A recent graduate of the Klein College of Media and Communication at Temple University, she aims to earn a graduate certificate in strategic communication and cross-cultural leadership at Temple beginning this fall. Follow her on Twitter @HaniyaShariff and connect with her on LinkedIn.